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Utilizing Yelp to Build Your Company’s Brand

Posted on February 12, 2012 by Nigel A. Milne

There are a growing myriad of consumer review websites for small business owners to create accounts for their brands on. However, one stands above the rest as the ultimate weapon for small business owners – Yelp. Yelp.com allows users to search for local businesses and leave reviews of their experiences with its products and services. The site is an important tool for small business to build a brand and grow a community.

Widespread Reach

Yelp is arguably the most well-known and well-frequented consumer review site, boasting over 22 million total reviews. In 2011, it attracted more than 65 million unique visitors each month. Many small businesses are willing to pay extravagantly for this exposure and customer feedback, but with Yelp, it’s all free. Setting up your company page on Yelp.com costs nothing more than answering a simple phone call to verify your affiliation with the business. Yelp also has its own mobile app, making it easier for users to find your business when they’re on the go and in need of your services most.

Creating a Conversation

The main draw of Yelp for users is the ability to leave reviews, good or bad, on businesses and stores they have visited. As a business owner, you have the ability to create a dialogue with your customers to build brand loyalty and integrity. You can respond directly to negative reviews and learn new ways to improve your business. Positive reviews give you a chance to thank happy customers and invite them back to your store again.

Managing your Image

Even if you don’t create a Yelp page for your small business, chances are that someone else eventually will. They won’t have the ability to post special offers, respond to reviews or add certain information about your business, but they will be able to enter company information and leave reviews. If you don’t take control of your Yelp page, users may upload incorrect information, create page spam or negatively affect your company’s reputation. Yelp is incredibly user-friendly, making managing your brand’s image extremely easy.

Social media requires constant thought—keeping information up-to-date, making sure customers are satisfied with your products and services, and trial and error. Keeping your brand’s Yelp page current and monitoring reviews may take up time, but the benefits to your small business will outweigh the time you put into it exponentially.

Posted in Bar & Restaurant Social Media, Customer Reviews, Social Media Marketing, Social Media News, Social Media Optimization, Yelp, local social media, social networking | Tagged bar marketing, customer reviews, local social, marketing, Social Media, social media for bars, social media for restaurants, Social Media Management, Social Media Marketing, social media optimization, social networking | Leave a comment

Four Benefits of Utilizing Tumblr for Your Business’ Social Media Marketing

Posted on January 29, 2012 by Natalie

With nearly 40 million blogs, Tumblr is fast becoming a top microblogging platform that your brand may benefit from. Not only does the website receive over 13 billion views per month, but it is also user-friendly. Here are our four favorite Tumblr features:

1. Tumblr lets you know when accounts you follow last posted and makes the statistics easy to find. On your “Following” page, Tumblr lists all of the accounts you follow and the last time they updated. Better yet, beside this information is an “Unfollow” button that allows you to easily remove inactive accounts from your follow list.

2. Tumblr allows you to schedule posts. Instead of relying on third-party posting, Tumblr gives you the option to publish immediately or at a later time. You can pick a specific date and time to have the post go live, or you can add it to your queue. The queue allows you to write numerous posts to be published at regularly spaced intervals by Tumblr.

3. Tumblr offers the option to create private posts. A critical part of expanding your brand to a new social media platform is learning how it works. Though Tumblr prides itself on its user-friendly interface, it takes practice to perfect post-formatting. You can preview how the post will look before you publish or you can make the post private. This allows you to view the post with all it’s formatting for future posting without others viewing it.

4. Tumblr posts pictures in their actual size. Twitter doesn’t allow you to post pictures, only links to the images. Facebook posts resize photos to thumbnails and turn them into links as well. Tumblr, on the other hand, allows you to post pictures as large, or as small, as you want. This negates the need for the viewer to have to click to see the actual picture, which increases their visibility and ability to engage the user.

Tumblr allows you to create posts, like other users’ posts, and follow other blogs much like many blogging services. Tumblr, however, stands out with its user-centric interface! Try Tumblr for your company’s blog for ease of use and efficiency!

Posted in Blog, Social Media Marketing, Social Media Optimization, Tumblr, microblogging, social networking | Tagged advertising, Blog, marketing, Social Media, Social Media Management, Social Media Marketing, social networking, Tumblr | Leave a comment

Three Social Media Platforms to Expand Your Brand into in 2012

Posted on January 17, 2012 by Natalie

Facebook and Twitter remain the big men on the social media campus, but other microblogging platforms offer more specialized approaches to interacting with your audience. While not every website is relevant to your brand, being aware of the options you have will help you choose the platforms most helpful to your business. Here are three websites to consider when furthering your brand’s social media reach:

1. Pinterest

Pinterest users ‘pin’ their favorite images from the web onto personalized boards that other users can follow, search and repin. With its own button you can install on your web browser’s toolbar, Pinterest allows users to easily bookmark their favorite images. Each image clicks through to its original webpage, so your business’s website gets hits every time someone wants to learn more.

2. Instagram

While not an official website, Instagram is a popular app for iPhones and iPads. Users upload pictures to their account, or take pictures directly from the app, and then can put it through a number of different filters. By August 2011, over 150 million photos had been shared through Instagram. Users can follow your brand’s Instagram account for updates, and pictures are easily embedded in Facebook and Twitter posts.

3. Formspring

Formspring.me allows users to create their own profile pages, and unique URLs, where their audience can ask them questions. Your brand’s Formspring page could become a digital customer service of sorts, or have a more personal flair depending on the types of questions you choose to answer. Users don’t have to register in order to ask questions, and your brand can interact with other members by asking them questions, smiling at their answers and following their pages.

In 2012, strengthen your brand’s social media presence by researching the newest web and blogging trends. Not every one will be right for your business, but each offers its own niche advantages. Who knows, one of these platforms could be the next Facebook!

Posted in Blog, Facebook, Formspring, Instagram, Pinterest, Social Media Marketing, Social Media Optimization, Twitter, microblogging, social networking | Leave a comment

Tips on Social Media Management for Multi-Location Businesses

Posted on December 30, 2011 by Nigel A. Milne

Social media management is vital for every business. Connecting with your customers – current and potential – is done best through relationships, and managing your social media connections allows those relationships to flourish. Larger companies with more than one location are ripe for the benefits that this strategy offers. Social media management for multi-location businesses is not only essential it’s also a virtual goldmine of opportunity.

Save Time and Money

Rather than designate the social media tasks to staff at each location, why not opt for full service social media management? This will free up your talent at each branch, store or office to focus on their own workload. You can eliminate the need to train multiple staff members and save money on duplicate approaches.

Imagine that you delegate the tasks of blogging, updating the Facebook page and tweeting to one person at each location. They will then need to spend time discussing a plan, ensuring that the individual locations are all portraying a genuine profile. Management of these channels will also need to be consistent (updates, customer interactions, replies, etc.) otherwise all of the locations will suffer. Managing this inter-office approach can be very time consuming. And time is money.

Geo-targeted social media is still possible with social media management. In fact, an overall management approach allows geo-targeted campaigns to really sizzle, supporting the main brand while still drawing in local customers.

Accurate Information

You want your customers to receive accurate information about the company, including a consistent brand as well as local and company-wide promotions. Social media management allows you to do so smoothly, with less opportunity for duplication, errors and omissions.

With proper management social media can unify all of your locations, as well as providing guaranteed results. Don’t waste your time and money on a scattered approach to social media. Build your multi-location business with strategic, deliberate plans to tap into the power of social media

Posted in Facebook, Social Media Marketing, Social Media Optimization, Twitter, local social media, social networking | Tagged Facebook Marketing, Facebook Places, foursquare, geolocation, local social, multi-location businesses, Social Media, Social Media Marketing, social media optimization, social networking, twitter, youtube | Leave a comment

Top Five Advantages to Hiring a Professional Small Business Social Media Manager

Posted on December 12, 2011 by Nigel A. Milne

You work hard at running your small business, spending countless hours making sure your products and services are the best they can be. But certain elements of management are best entrusted to a professional. When left in the proper hands, things like social media become powerful tools for growth and expansion. Find out why hiring a professional small business social media manager is a wise and profitable decision for your company.

1) Social Media Takes Time – Implementing a successful social media campaign for a small business takes time. A professional manager dedicates the ideal amount of hours to this task, knowing exactly how often and when to interact with consumers on various media channels. They put in the time; you reap the results.

2) Social Media Evolves – Changes occur at lightening speed in the digital marketplace and only social media experts can ride those changes, making waves for your business and avoiding common pitfalls. Place your trust in the experts and commit your time to what you do best.

3) Social Media Management Saves Money – Investing in social media management actually saves money. Consider how the revenue earned from a successfully run campaign will be far more substantial than those trial and error campaigns many businesses start with. And think about the value offered compared to the amount of hours you would need to put in to achieve similar results.

4) Management Provides Guaranteed Results – Quality social media managers guarantee the success of their campaign, working hard in every avenue to ensure your business sees genuinely positive results. They will continue to work until you’re satisfied and sold on the value of using social media.

5) Well Managed Campaigns Improve the Business Image – Professional social media campaigns can transform the image of your business. Consumers will see a large, successful and long established business, resulting in greater trust and a higher perceived value. Make sure your brand is well received with a professionally managed campaign.

Hire a professional small business social media manager and rest easy, knowing this powerful tool will be put to work for your company.

Posted in Blog, Facebook, LinkedIn, Social Media Marketing, Social Media Optimization, Twitter, geosocial, local social media, microblogging, social networking, video sharing | Tagged Facebook, foursquare, Linkedin, Social Media, Social Media Management, social media optimization, social networking, twitter, youtube | Leave a comment

How Your Business Can Use Local Social Media Effectively

Posted on November 14, 2011 by Nigel A. Milne

Many small businesses are locally based. Their customers come from the neighborhood, not necessarily the nation, and the marketing focus needs to reflect that reality. Local-Social or Geo-location social media tools have been specially designed to target this type of consumer base, attracting local attention and bringing your business to the forefront of the community.

Go Mobile

The very best local-social media channels are those designed for mobile use. Smartphones are in the pocket of nearly every consumer and if your business can be found, recognized and even connected with through a mobile phone surging traffic are likely to follow.

Local-social based marketing is the bread and butter of restaurants, home improvement contractors, specialty retailers and tourist attractions, among others. Businesses need to promote loyalty and reward their customers in a public way to draw them back. When this is done through specific social media channels it will also catch the attention of their friends and neighbors.

Popular Examples

This type of media is still being developed and integration with the major social media outlets is key. Gowalla and foursquare are both well established channels, ready for your business to jump in and experience the amazing effects of local-social media.

Think about ways for potential customers to mark their visit with you, reasons for them to promote you in the local sphere. Coupons, reward points and public recognition are all good tools, as is partnering with other local businesses to build a virtual community. Some companies consider it word of mouth on hyper drive.

Reputation management will play a role in this media channel, as it should in the other channels. Keep tabs on what customers are saying about your business and interact in real time. This will build your following and expand the value of local-social media beyond your expectations.

Posted in FAQ's, Social Media Marketing, geosocial, local social media | Tagged Facebook Marketing, Facebook Places, foursquare, geolocation, gowalla, local social, Social Media, Social Media Marketing, social media optimization, social networking | Leave a comment

How Your Business Can Use Picture and Video Sharing Effectively

Posted on October 24, 2011 by Nigel A. Milne

If a picture is worth a thousand words, how much is a video worth? More and more businesses are recognizing the value in using picture and video sharing on their websites and in connection with their social media accounts. Both of these formats allow for creative expression and communication far beyond what textual content can do. But how can companies harness these channels successfully?

How To Incorporate Picture and Video Sharing

Use this media channel to evoke emotions and stir up reactions from your customers and the market in general. Do you have a Facebook Page or a Twitter account? Those outlets are ideal for posting a link that will direct browsers to a video on YouTube or an image on Flickr. Fast and effortless, putting these images at the fingertips of buyers is simple.

This channel works seamlessly with your website as well, where videos and images can be posted and shared around the clock. In certain cases these videos can load up from the initial click through, but be aware that browsers within a certain market will shy away from that type of set up. Having video links in the sidebar (noticeably marked) is an easy solution to that problem.

Videos are much more likely to go viral, especially those with a twist of humor. People love to share things that make them laugh – if your business can use that pattern to spread a message or solidify their brand, using videos is an excellent way to do so.

Picture and video sharing can be incorporated into your firm’s social media channels and used on your website. Incorporate them into email and even print marketing to create synergy. A powerful tool with the potential to spread, videos and pictures are worth more than you can imagine.

Posted in Social Media Marketing, Social Media Optimization, social networking, video sharing | Tagged flickr, Social Media, Social Media Management, Social Media Marketing, youtube, YouTube Marketing | Leave a comment

How Your Business Can Use Microblogging Effectively

Posted on October 10, 2011 by Nigel A. Milne

Social media is centered on interaction, but instant communication is another major element. Users are drawn to the fast pace of social media channels, and none are faster or more efficient than microblogging. This tool can be used effectively to promote your business, conduct market research and establish your brand. Learn the easy steps to get this media channel working for you.

Where To Go

Twitter is the number one microblogging platform. And despite what the skeptics might say, spending time on Twitter delivers value for your business. It’s about more than just having a long list of followers. Microblogging also involves community discussions and catching the spread of industry and market news in real time.

Using hashtags and strategically worded microblogs (or tweets) your company can establish and build a brand. It’s important that you stick to the basics on Twitter and work hard to interact with others in a meaningful way.

Stay Away From Spam

Microblogging is not the same as spamming. Your main goal while posting on Twitter is not to promote your company and/or products. What you are trying to do is attract positive attention and build relationships. By offering helpful tips, valuable retweets and interesting links you will become known as an authority. And using the reply feature will allow even tighter, more instantaneous interaction.

Keep pace with the way your market is moving by having a viable and genuine presence on Twitter. It may take awhile to build your platform in the world of microblogging, but once established this media tool is highly useful.

Posted in Blog, Social Media Marketing, Social Media Optimization, Twitter, microblogging, social networking | Tagged Content Strategy, microblog marketing, microblogging, Social Media, Social Media Management, twitter, Twitter Marketing | Leave a comment

How Your Business Can Use Social Media Networking Effectively

Posted on September 13, 2011 by Nigel A. Milne

Your business needs to implement each of the five different media channels in order to achieve the desired results in social media management. Most businesses recognize that social networking platforms like Facebook and LinkedIn offer countless opportunities to connect with industry professionals and consumers alike. But have you thought about the other ways that this channel can help your business?

Benefits of Social Media Networking For Business

Think about how much time people spend on social media networking sites today. Instant access is set up on their personal computers, laptops, office computers, tablets and smart phones. Notifications frequently draw users back in and the conversations that begin on social networks often stretch into online research, back links and trends gone viral.

These social networks can also be used for genuine customer reviews. Find out how your business is perceived and work hard to publicly deal with any issues that may arise – whether they are directly related to your business or to the industry as a whole. Establishing yourself as an authority is simple and direct on social networks.

If your business is not in on this channel, participating on a regular basis with valuable and relevant interaction, you will miss opportunity after opportunity to connect and build your brand.

How to Be a Giver, Not a Taker

Be sure that a majority of your interaction on these platforms is done with a “giver” mentality. Establish yourself as a viable and valuable member of the community before leaping into promotion. That means interacting with others within the network in a genuine way. Offer advice, listen and support with zero campaigning involved.

Be real. And be available. Use your Facebook page for promotions, but don’t forget to include industry news, shout outs for suppliers, customers and even competitors. Social media networking is more about giving to the community than taking. Remember that when establishing and expanding your online social networking platform.

Tap into the power of social media networking with purpose, making mindful decisions and following a strategy. This will ensure the presence of your business is headed in the right direction.

Posted in Social Media Marketing, Social Media Optimization, social networking | Tagged Social Media Management, Social Media Marketing, social networking | Leave a comment

Understanding How the Different Media Channels Can Work For You

Posted on September 7, 2011 by Nigel A. Milne

Social media marketing is expanding at a rapid rate. As new and fresh platforms are introduced, the established giants continue to cement their importance. How can your business stay on top of this tidal wave, riding it towards growth and increased profits? It helps to understand how the different media channels can work for your business. This information helps to formulate a flexible, yet powerful plan of attack.

Five Main Social Media Channels

Social Networking – used by businesses and the general public alike, this channel is well known and has nearly immeasurable influence. Mainly used to connect, social networking can also be used for promotion and market research. Major examples include Facebook, LinkedIn and the latest, Google+.

Microblogging – fast-paced and efficient, microblogging can be used in a multitude of ways to connect, promote and garner current information on trends and market response. Twitter is the major, and possibly only, viable microblogging platform.

Picture & Video Sharing – constantly evolving and reshaping itself, this media channel connects with more images and is used to stir up emotions and immediate reactions. An excellent way for small businesses to put out commercials without the massive cost of television or radio, this media channel can also be integrated into your website and other online marketing. Major examples include YouTube, Flickr and Ustream.

Geosocial – Designed to promote increased interaction within a smaller geographical community, these media channels work well with mobile technology. Businesses can interact with their customers in real time, encouraging loyalty and word of mouth advertising. The major examples of local social media are Foursquare and Gowalla.

Blogs – Blogging can be done in a wide variety of ways, but it should always be consistent and valuable. When connected to your business website, blogs can drive traffic, increase your organic listing on the search engines and attract cross promotion. Examples of popular and easy to use blogging platforms include WordPress, Blogger and Tumblr.

Implementing each of the different social media channels into your social media management plan is wise and will ensure a much better response than focusing on one or two channels. Get into it, have fun and watch the results stream in.

Posted in Blog, Facebook, LinkedIn, Social Media Marketing, Social Media Optimization, Twitter, Uncategorized, geosocial, microblogging, social networking, video sharing | Tagged Social Media Management, Social Media Marketing, social networking | Leave a comment

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